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Are McDonald's rice burgers set for global domination?
McDonald's Restaurants (Taiwan) yesterday celebrated sales of its home-grown rice burgers, which topped 5 million units six months after hitting the market, saying the local taste may be available in McDonald's worldwide soon. I have personally stopped eating McDonalds after seeing the movie Super Size Me and have lost a few pounds.
"By combining Western and Eastern flavors, we created the most successful homemade product, which has the chance to debut on McDonald's menus around the globe," Steven Lee, McDonald's Taiwan's chief executive officer, said at a celebration. The fast-food chain started offering two types of toasted rice burgers, with a choice of either chicken or beef sandwiched between rice buns, in February this year. The items soon became one of the firm's best-sellers with a fresh taste.
Posted by | Wed, Sep 28, 2005 - 08:11 AM
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