Motorola needs an heir to the RAZR and it’s not the SLVR
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Motorola needs a successor to its successful RAZR phone to hold on to market share, and BenQ Mobile is set to make gains when new products kick in, market research group Gartner said in a survey on Wednesday. I think Gartner makes some good points, but the SLVR is still pretty sweet.
The survey found that Motorola had a 20.3 percent global market share of consumers in the January-March period, up from 16.7 percent a year earlier, but Gartner analyst Carolina Milanesi said the slim RAZR phone would run out of steam. She dismissed Motorola’s thin stick phone SLVR as the heir to the flip phone RAZR. “That’s not a ‘halo’ product. They need an aspirational, exclusive phone and then take it to the masses,” she said.
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