Mobile phone sales start to slow
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Worldwide sales of mobile phones will hit a billion next year but the days of massive growth could be over, says an industry report. According to research firm Informa Telecoms and Media, the battle now will be persuading users to upgrade their phones regularly.
Emerging markets such as Asia-Pacific, Latin America and Africa will continue to see large increases in handset sales but the very low profit margins means growth in these markets will be offset by saturation levels in the more profitable Western markets. This will put pressure on manufacturers to come up with innovative designs and functions in the effort to persuade consumers to change handsets on a regular basis.
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