Missouri Lottery Considering Chocolate Scented Scatchers

The Missouri Lottery announced today that they are considering issuing food scented Scratchers tickets. The organization broke the news after e-mailing out a survey called the ‘Chocolate Ticket Survey,’ where they were looking to see what graphical elements were most appealing to lottery players. The chocolate-themed tickets are chocolate scented and they would be the first scented lottery tickets issued by the Missouri Lottery. Yes, it is time for Scratch and Sniff lottery tickets! The idea isn’t necessarily new as the Hoosier Lottery started coming out with scented tickets in 1997 and it appeared to be a short lived fad. A decade later New Mexico began selling $2 peppermint scented tickets in 2007. Colorado followed that up in 2008 with $3 Scented Crossword tickets through lottery retailers that were available in three flavors: Crossword Bouquet, Chocolate Crossword and Coffee Crossword. Colorado Lottery managers said that the chocolate tickets would appeal to female players. We all know that gambling and Scratchers are both very addictive and now they are using scent to up the ante. Anyone feel like you are prey being hunted by big business?

Here is a look at the Chocolate Ticket Survey issues by the Missouri Lottery (above) along with the three ticket options that they were looking for feedback on (below). The Chocolate Missouri Lottery Scratchers will be $5 and the top prize will be $100. It is pretty cool that the Missouri Lottery is using the web to help select what the final design will look like. Technology is swell!