Microsoft Wants to Sell 3 Million Xbox 360’s in 3 Months!
Microsoft said it expects to sell as many as 3 million Xbox 360s in the first three months after its launch! The 90-day sales target totals more than half of Microsoft’s target of selling between 4.5 million and 5.5 million Xbox 360 consoles during the current business year, which ends June 30, 2006. It should be interesting to see if Microsoft can hit their mark!
Microsoft is aiming to sell 2.75 million to 3 million Xbox 360 units in the first 90 days after the launch date, Xbox Chief Financial Officer Bryan Lee told an investors’ conference in New York. The company set that target nearly two weeks after trying to play down industry expectations. At its latest earnings announcement, it warned that initial Xbox sales might not be as high as some in the gaming industry have expected. But analysts said the new 90-day sales figure was probably still low, given that the Xbox 360 will not have a direct competitor this Christmas and that it will be accompanied by a rich line-up of games.
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