Microsoft demos AdCenter advertising lab
Microsoft on Friday debuted its AdCenter Incubation Lab, providing a peek at some of the ad-based technologies the lab is cooking up. Microsoft has 40 prototypes up and runing on it’s AdCenter demo. Should be interesting to see what happens.
As previously reported, Microsoft has been developing its AdCenter tool for more than a year. On Friday, the company demonstrated 15 of 40 prototypes during its AdCenter Demo Fest at its headquarters in Redmond, Wash. Offering a range of distribution options, from video hyperlink ads to mobile-based ads, AdCenter is being designed to deliver more personalized ads to users. Microsoft hopes that the incubation lab–a joint effort of Microsoft Research and its MSN AdCenter–will increase advertising revenue for its Web portal.
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