Is the Desktop Storage Market Going NAND Flash Based?

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Samsung expects to take 20% of desktop storage market with NAND flash based drives by 2008! After hearing news of Samsung calling hard drives dead Rob Pait, director of global consumer electronics, said ?I think they [Samsung] were being completely irresponsible, extremely short-sighted and simply weren?t telling the truth.? Looks like a new battle is growing in the desktop storage market.

Samsung estimates that the 8Gbit and 16Gbit NAND flash market should grow by 2.5 times in 2006 and the company will migrate 70nm single level cell (SLC) production for 8Gbit and 16Gbit flash chips to multi level cell (MLC) production in 2006. In 2007, Samsung will produce 16Gbit flash on MLC on 55nm node, according to a Chinese-language Economic Daily News report. Samsung stated that with global desktop PC demand reaching 100 million units, the company aims to grab 20% of the related storage market with its NAND flash drives. Samsung will boost the density of flash by 3-4 fold over the coming years in order to fulfill the goal and the company plans to debut 32GB NAND flash based HDDs for the desktop PC market.

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