Is Apple Getting Ready To Track Smartphone Users Indoors?

According to The Wall Street Journal, Apple paid $20 million to acquire WiFiSlam to bee up the iPhone’s indoor locational capabilities. Using Wi-Fi signals, WiFiSlam determines a user’s location within buildings, which has implications for shopping, advertising and social networking.

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According to WiFiSlam, its technology can pinpoint a smartphone with 2.5m accuracy using just ambient WiFi signals that are already present in buildings. Now companies can come up with apps to track users on maps and push products on them knowing where they are located in a building… Great!

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“We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place,” a description reads on AngelList’s investment page for WiFiSlam. “Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking.”

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