How “search” is redefining the Web ? and our lives

Is the search feature really becoming the new “fabric of our lives?”  Well, it’s certainly easy to imagine such a thing in this information driven age.  Certainly, the fierce competition and emerging innovations characterizing the world of the search engine today, says  a resounding Yes!  Great article. 

When search engines can change the lives of pastry chefs, a technology transformation clearly is under way. These online guides were once merely the means to a destination, the robots that could quickly fetch a site from the Web haystack.

Now, they are the destination itself, and crucial to fulfilling a basic human need ? the quest for information. For many, they have become the first stop in a discovery, the jumping-off point for an increasing number of tasks ? such as finding a decent wedding cake in Seattle.

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