Google opens up with new features – Trends and Co-Op
Google announced new features Wednesday that it said will let ordinary people influence its famously secret search algorithms, as well as see what the entire world is searching for at any given moment. That new openness became a theme of the day at its Mountain View headquarters, where executives used product announcements and vision statements to argue that the juggernaut can still be friendly.
On Wednesday, Google launched an application it calls the “Google Notebook” that allows people to easily copy snippets of information they find online, similar to a feature included in Microsoft’s toolbar. If that’s not enough, Jonathan Rosenberg, senior vice president of product management, on Wednesday also announced “the keys to the zeitgeist:” a new program known as Google Trends, that shows the location generating the most searches for terms of modest popularity anywhere in the world — for example, “Ben and Jerry’s Ice Cream” (Salt Lake City). It’s available at www.google.com/trends.
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