Google Backers Put $16M into Start-up Zazzle

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The early venture capital backers of Google have invested $16 million in Zazzle, which customizes postage stamps, clothing and other items. I for one don’t see myself buying personalized stamps, but maybe they have something else up their sleeves. Still you have Stamps.com and CafePress.com to compete with, so not too sure how well Zazzle.com will holdup in the long run.

Zazzle, which is partnering with Pitney Bowes Inc. for personalized postage, said it will use the new funding to expand manufacturing operations, beef up its consumer technology and expand its customer base. Rivals include venture capital-funded CafePress.com, which offers similar services and has a deal with Stamps.com to sell customized postage stamps.

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