Gas Station TV Coming To A Pump Near You
Gas Station TV, based in the Detroit suburb of Oak Park, has been testing its service for several months in Dallas with TV monitors installed above gas pumps that show short clips of news, weather and traffic, and, of course, advertising. I’m not sure about you, but I like pumping gas. It’s a bonding expierence between man and machine — letting your baby get some 93 octane shouldn’t include commercials!
The video will include news segments from local TV anchors, traffic updates as well as some consumer-oriented segments from ABC’s “Good Morning America” program. Since gas pumpers won’t be able to switch off the video, keeping it relevant and engaging is key, Leider said. “Pumping gas is boring and mundane,” Leider said. “We live in a very can’t-sit-still, multi-stimulus environment. We are convinced that people will be very favorable to this experience at the gas station.”
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