DirectX 10 will not take off until 2H 2007, AMD executive says
Despite that Nvidia recently launched its DirectX 10-compliant GPUs (graphics processing units), demand for DirectX 10 graphics cards will not pick up in the market in the first half of the year because of a lack of games to support the technology, according to Edward Chow, AMD graphics marketing director for the Asia-Pacific region.
With no boost from DirectX 10, the graphics card market will stay put in the first half of 2007, while watching Vista’s acceptability, according to Chow. In the second half of 2007, DirectX 10-compliant products will see demand pick up, so the competition will hot up, with more games and blue-laser products hitting the market, he added. Nvidia launched its DirectX 10-compliant GeForce 8800 GPU in November, while ATI’s DirectX 10-supporting R600 will not hit the market until the first quarter of 2007.
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