Coca-Cola had somewhat of a dynasty as a brand, holding the title of world’s most valuable brand for well over a decade. But fortunes have faded a bit as both Apple and Google usurp the primary and secondary spots respectively on the annual survey. This comes after Apple became the most valuable company in the world in 2012. Steve Jobs may be gone, but apparently Tim Cook is doing something right as their fortunes continue to climb.
Interbrand, the Omnicom Group subsidiary who handles the survey, credited Apple’s “legions of adoring fans”, high aesthetic standards and strong executive team for the rise in rank. Still, Apple does pale in comparison to Coke in the number of followers on social media such as Twitter and Facebook which says a lot about their worldwide popularity.