CES 2014 – Shure Press Release

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SHURE INTRODUCES NEW SOUND ISOLATING EARPHONE SE846

Patent-Pending Design with Low-Pass Filter Delivers a True Subwoofer Experience

NILES, Ill., May 15, 2013 Shure Incorporated today announced the introduction of the SE846 Sound Isolating Earphone, featuring a Quad High-Definition MicroDriver with a three-way system configuration for dedicated low, mid, and high frequency distribution. The SE846 patent-pending design includes a groundbreaking low-pass filter, a true subwoofer that enables deep low-end performance without sacrificing clarity or detail.

Designed for professionals and audiophiles, the SE846 extends the legendary heritage and performance of Shures widely-adopted SE215, SE315, SE425, and SE535 Sound Isolating Earphone models. The SE846 delivers strong, impactful bass, enabling the midrange and high frequencies to shine individually. The natural roll-off of the subwoofer provides the tweeter and midrange drivers the acoustic space they need to be heard clearly and accurately.

Audio quality and durability are signatures of Shure products, and these innovative earphones are no exception. The SE846s unprecedented low-pass filter is a combination of simplicity and effectiveness that ensures an unequalled, perfectly tailored listening experience, said Matt Engstrom, Category Director for Monitoring Products at Shure. The SE846 achieves subwoofer sound quality with clarity and detail in less than half of a square inch.

Shure SE846

The SE846 provides a combination of sound quality, noise isolation, and durability, in a comfortable, sophisticated design. Lightweight with a low profile shape, the SE846 has a detachable cable for easy replacement, and an optimized nozzle angle thats designed to rest comfortably in the ear. A first for Shure, the earphone features a customizable frequency response allowing adjustable sound signatures balanced, warm, and bright options are included. A premium accessories package includes sleeves in multiple shapes and sizes, an additional detachable cable, and two carrying cases. The SE846 Earphones carry a two-year limited warranty and will begin shipping in June with an MSRP of $1250. For a complete list of where Shure products are sold, please visit www.shure.com.

About Shure Incorporated

Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shures diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Belgium, Denmark, Singapore, and the United States.