Blurring the line between games and life

The first advertisement appeared in USA Today a week ago, right on schedule.

People from around the world had stayed up all night waiting for it, talking in chat rooms and online forums. It had to be a clue, they thought. Everything before it had been a clue.

“LOST. The Cube,” read the ad, posted at the top of the paper’s “Notices” section. “Reward Offered. Not only an object of great significance to the city but also a technological wonder.” “

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