Blu-ray Disc ready to hit play next Tuesday
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Blu-ray format finally set to launch next week–with seven movie titles! The first batch of seven Blu-ray titles, all from Sony Pictures Home ntertainment, are scheduled to arrive in stores Tuesday. The first Blu-ray player, from Samsung, is slated to go on sale five days later.
SPHE president Benjamin Feingold said about 15,000 copies of each title are being shipped to retailers that also will carry the player, including Best Buy, Circuit City and Amazon.com. “It’s really about where there is hardware,” he said. Retailers also are receiving corrugated cardboard displays with the Blu-ray Disc logo and the sell line “Experience High Definition Today.” The standees hold three rows of three titles each.
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