Asustek sees great potential to develop white-box notebooks
Asustek Computer has mapped out a long-term plan to develop white-box notebooks as the company sees a great growth potential for the entire notebook market, including the no-brand segment, until 2009, according to sources at the company. With Intel’s push for the development of the clone notebook market, white-box notebooks will become a major segment of the global PC industry, the sources stated.
In addition to establishing an exclusive business unit to handle white-box notebooks in March, Asustek began to ship no-brand notebooks in April and also highlighted its white-box models at the Computex 2006 IT trade fair, which ended on June 10, the sources indicated. By working with Intel to cultivate the clone notebook market, Asustek has an opportunity to grab notebook orders with a higher level of profitability.
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