Apple’s iPad Market Share Continues to Slide

Apple’s previously commanding share of the tablet market with its various iPad versions continues to slide amid the onslaught of competing Android devices. This leaves Apple with a market share currently sitting at around 50% in the second half of 2012.

Apple iPad

Apple’s iPad range is currently facing stiff competition from the likes of Amazon’s Kindle Fire, Google’s Nexus 7 and Acer’s recently launched Iconia B1, Asus’ MeMO Pad. The upcoming Samsung Galaxy Note 8.0 and new 10.1-inch tablet, all scheduled for launch in the first half of 2013 will only turn up the hurt on Apple, helping it lose further market share.

Since Apple is likely to launch its next-generation tablets in the second half of 2013, several non-Apple tablet brands are aggressively releasing new devices in the first half with attractive prices and specifications to boost demand, according to sources from tablet brand vendors.


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