Apple wins Tiger name dispute

Computer retailer Tiger Direct has failed in its first attempt to force Apple to stop using the Tiger name for Mac OS X 10.4.

A Florida Judge ruled that granting an injunction would do far more harm to Apple than Apple’s use of the Tiger name can potentially do to Tiger Direct’s business.

Tiger Direct had originally sought a complete ban on Apple using the Tiger brand, but later narrowed its sights to preventing its use in relation to OS X. The retailer argued that Apple was causing ‘confusion, mistake and deception’ for consumers.


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