iOS 7 With Completely Redesigned User Interface & Great New Features Available September 18

CUPERTINO, CaliforniaSeptember 10, 2013Apple today announced iOS 7, featuring a completely redesigned stunning new user interface, will be available starting Wednesday, September 18 to iPhone, iPad and iPod touch users as a free software update. iOS 7 has hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop, enhanced Photos, Safari, Siri and introduces iTunes Radio, a free Internet radio service based on the music you listen to on iTunes. In addition, iOS 7 has been engineered with deep technical and design integration with both iPhone 5s and iPhone 5c.

iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so its like getting a brand new device, but one that will still be instantly familiar to our users, said Craig Federighi, Apples senior vice president of Software Engineering. Next month well be shipping our 700 millionth iOS device, and were excited about what our hundreds of thousands of iOS developers are doing to bring great new features to their apps.

Apple engineered iOS 7 to take full advantage of the advanced 64-bit technologies in iPhone 5s, including the native 64-bit kernel, libraries and drivers. All the built-in apps have been re-engineered for 64-bit, and iOS 7 provides a seamless developer transition with Xcode support and the ability to run both 32-bit and 64-bit apps. iOS 7 also provides deep integration with the new Touch ID sensor and takes full advantage of the new iSight camera sensor to enable new features like automatic image stabilization, Burst Mode and Slo-Mo video with 120 fps. Combined with the new Camera App in iOS 7, iPhone 5s provides up to two-times faster auto-focus, faster photo capture and better dynamic range. iOS 7 is designed to complement the gorgeous exteriors of iPhone 5c, with matching wallpapers and translucency that carry the color through the entire experience.

With more than 200 new features, iOS 7 for iPhone, iPad and iPod touch includes:

• Control Center, which gives you quick access to the controls you want in one convenient place with just one swipe from the bottom of your screen;
• Notification Center, now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events;
• improved Multitasking that gives users the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background;
• AirDrop, an entirely new way to quickly and easily share content with people nearby;
• new Camera app filters so you can add real-time photo effects, a square camera option, and you can quickly and easily switch between your four camerasvideo, photo, square and panoramawith just a swipe;
• a redesigned Photos app that introduces Moments, a new way to automatically organize your photos and videos based on time and location;
• full-screen browsing with Safaris new redesigned user interface, the new smart search field helps simplify searching, and theres a new view for your bookmarks and your Safari tabs;
• Siri with new male and female voices,* Twitter search integration, Wikipedia integration and Bing web searching within the app; and
• iTunes Radio, a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store, combined with features only iTunes can deliver.**

Additional new iOS 7 features include a new Find My iPhone Activation Lock, that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after its been remotely erased; FaceTime audio for high quality calls over a data network; and new ringtones, alarms, alerts and system sounds.

iPhone, iPad and iPod touch customers have access to the revolutionary App Store, which offers more than 900,000 apps in 155 countries around the world. iOS 7 now features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date. More than 50 billion apps have been downloaded from the App Store to date, offering customers an incredible range of apps in 23 categories, including newspapers and magazines in Newsstand, games and entertainment, business, news, sports, health and fitness and travel.

iOS 7 will be available as a free software update starting on Wednesday, September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.
**iTunes Radio will be available with the launch of iOS 7 in the US.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.