AMD announced today that Bernd Lienhard, 48, has joined the company as corporate vice president and general manager of its Client Business Unit, reporting to Dr. Lisa Su, senior vice president and general manager, Global Business Units. In his role, Lienhard will apply his 22 years of experience in the semiconductor industry to lead AMD’s client business as it expands its product lineup to include differentiated system-on-chip (SoC) solutions targeted at high-growth mobility and traditional client markets.
“A pivotal part of AMD’s ability to win in high-growth markets is having the right leadership team in place with a diversity of semiconductor industry knowledge. Bernd’s track record and experience translating business strategy into operational execution across large teams makes him the ideal leader for our client business,” said Dr. Su. “Bernd’s deep background of growth across a wide range of markets will accelerate our client business as we bring our strongest-ever line-up of APUs and first SoCs to market in 2013 and continue our expansion into ultraportable and ultra low-power form factors.”